The Global Audience Based Buying Conference and Consultancy, is a trusted partner and advisor to help partners navigate the many changes in all things audience and advanced media.
GABBCON occupies the intersection of Wall Street, Madison Avenue, Hollywood, Silicon Valley and Silicon Beach. As traditional program and medium-based marketing and advertising transition to audience-based, advanced cross-platform opportunities, GABBCON draws upon its consummate network of top intra-industry leaders to help forge mutual agreement and broker common ground on everything from nomenclature to standards, methodology and best practices for financing, developing, producing and distributing the world’s most popular video and audio content and to lead media change.
GABBCON hosts a series of globally recognized executive-summits, exclusive conferences and bespoke events for clients alone and in partnership with preeminent industry trade-organizations including the WITI, State and Local Government, major business publications and other authoritative independent voices. GABBCON also manages a cross-industry working group to establish technical standards, white papers and best practices for all things audience and advanced TV.
GABBCON advises for and on behalf of a blue-chip portfolio of clients (brands, agencies, ad-tech companies, DSPs, broadcasters, OTT providers and more), to enable their specific businesses to best navigate ongoing market disruption via individual advisory services, media change management, agency reviews, vendor selection, training, education and other more customized executive services.