The Global Audience Based Buying Conference and Consultancy, is a trusted partner and consultant to guide partners through all things audience and media change.
GABBCON occupies the intersection of Wall Street, Madison Avenue, Hollywood, Silicon Valley and Silicon Beach. As traditional program and medium-based marketing and advertising transitions to audience-based, cross-platform opportunities, GABBCON draws upon its consummate network of top intra-industry leaders to help forge mutual agreement and broker common ground on everything from nomenclature to standards, methodology and best practices for financing, developing, producing and distributing the world’s most popular video and audio content and to lead media change.
GABBCON hosts a series of globally recognized executive-seminars, bespoke events and exclusive conferences alone and in partnership with preeminent industry trade-organizations including the NAB, major business publications and other authoritative independent voices. GABBCON also manages a cross-industry working group to establish technical standards, white papers and best practices for all things audience.
GABBCON consults for and on behalf of a blue-chip portfolio of clients (brands, agencies, ad-tech companies, DSPs, broadcasters, OTT providers and more), to enable their specific businesses to best navigate ongoing market disruption via individual consulting, media change management, agency reviews, vendor selection, training, education and other more customized executive services.