For the first year ever, NAB Show takes aim at audience based buying by creating an event that is focused on the intersection of advertising innovation with television and radio. Register early as seats are limited and this event, like other GABBCON events will likely sell out early. https://gabbcon.com/events/nab-las-vegas-2017/
David Cohen, MAGNA North America President presents the morning keynote at GABBCON NY and shares his thoughts on the agency of the future.
David Cohen speaks one on one with Gabe Greenberg, GABBCON CEO after his keynote at GABBCON NY.
2017 CES had blockchain as a topic embedded throughout the show. Why, do you ask? Since its inception, the uses of blockchain technology, the infrastructure that powers Bitcoin, has exploded into industries such as finance and healthcare.
During this panel discussion, experts in programmatic media distribution, data exchange and blockchain sit down to discuss the problems facing both advertisers and publishers as programmatic continues to evolve.
Learn how the use of blockchain technology could drive innovation, trust and efficiency within the industry and ultimately more value for the end consumer.
Gabe Greenberg, GABBCON CEO sits with Jim Wilson, President at Premion, A Tegna Company to discuss the power of blockchain in an OTT world.
Gabe Greenberg, GABBCON CEO sits with Peter H. Guglielmino, CTO Global Media & Entertainment Industry at IBM to discuss the power of #Blockchain and how it will impact programmatic media.
Buyers versus sellers. The 2017 Upfront will soon be upon us. Hear from leaders from the buy and sell sides including NBCu, A&E, Hulu, MEC and IPG MediaBrands about what to expect in this years Upfront from an inventory, ad, and content positioning as well as data/programmatic approach.
Gabe Greenberg, GABBCON CEO and Tore Tellefsen from DataXu introduce Natalie Hayes from Columbia Sportswear and Susan Noonan from BSSP at GABBCON NY 2017. Natalie and Susan share the second of two case studies on success in programatic and addressable TV from both spring and fall campaigns.
Gabe Greenberg, GABBCON CEO sits with Natalie Hayes, Director of Media from Columbia Sportswear and Susan Noonan, Executive Director of Media from BSSP to discuss their new found success with programmatic and addressable TV using partners DataXu, WideOrbit and TubeMogul.
In the wake of P&G CBO Marc Pritchard’s comments about brand safety, transparency and ad fraud, John Montgomery, GroupM Chairman and SVP Brand Safety sits with Gabe Greenberg, GABBCON CEO to have a candid conversation about the brand safety issues plaguing the market and potential solutions or approaches that every agency or brand must consider.
John Montgomery, GroupM Chairman and SVP Brand Safety goes one-on-one with Gabe Greenberg, GABBCON Inc. CEO, about what brand safety issues are plaguing the market and where potential solutions can be found.
If you attended CES 2017, AR, bots and AI were everywhere. The topic of bots in advertising has historically had a negative connotation. However, bots and AI are now being used very successfully to improve the media and marketing landscape at large. Hear from experts from IBM, Omnicom, Microsoft and NexRef Technologies about how bots, AI and AR could change the future of audience based buying and media.
Join executives from Cadent and Modi Media for a deep dive into how advertisers can go beyond age and gender to reach a brand’s strategic target using audience-indexing.
In the wake of people based marketing where attention and audience are critical to achieve effective addressability, marketers are facing a fundamental challenge when they attempt to reach people at scale. The challenge lies in the cookie. In an age where mobile devices and other connected devices lack a “cookie”, the cookie and its related targeting strengths fail. This panel of distinguished leaders in programmatic media, marketing, and advertising will explore alternatives for targeting users at scale without reliance on the cookie, inclusive of device ID and user level data at the person level.
Bank of America’s Lou Paskalis discusses the importance of engaging in a dialog between vendors, agencies, clients and technologists.
GABBCON CEO Gabe Greenberg chats with Bank of America SVP Lou Paskalis about how they are combatting ad fraud, viewability and approaching people based marketing. More importantly we discuss the need for new currency, new measurement and new pricing in a rapidly changing media landscape.
If you work, buy or sell TV and digital marketing, you will not want to miss this candid presentation from Tom Goodwin, head of innovation at Zenith, who provided insights and controversy on “Why TV Is About To Change Forever.”
Leaders from TiVo, IPONWEB, Turner, Blue 449, TVisionInights and Omnicom talk about the changing face of measurement and research for TV and Video at GABBCON NY 2/22/17.
Gabe Greenberg, GABBCON CEO sits one on one with Cambridge Analytica’s Matt Oczkowski to discuss the distorted view of data in the 2017 election and how they helped create a new view of data that clearly worked.
Eric Anderson of Gracenote/Nielsen discusses why he finds GABBCON valuable and why others should attend
NAB and GABBCON Announce Their New Partnership … Beginning in Las Vegas and continuing with other events throughout the year across the globe, GABBCON and NAB will lead the conversation, content, education and networking for the audio and video marketplace.
Gabe Greenberg sits with Su Kwon Kelsay from Warner Bros to discuss Time Warner’s success in using data from across the Time Warner portfolio to maximize ROI while saving on data and media investment.
Leaders from Columbia Sportswear and BSSP sit with GABBCON’s Gabe Greenberg and delegates at the 2016 Los Angeles Audience Based Buying Conference to reveal their new found success with programmatic and addressable TV and video.
Joel Murray and Sean Finnegan take the stage at GABBCON Los Angeles to talk about the path from acting on MadMen to doing great social influencer marketing.
Mark Krigsman from SQAD joins Natan Cohen from New York Life and Oleg Korenfeld from Starcom to discuss the process by which New York Life turned big data into smart and actionable data that can be leveraged more effectively for programatic and other advertising.
GABBCON CEO Gabe Greenberg sat with Dave Penski, Chief Investment Officer at Publicis Media during the 2016 Cannes Lions Festival to talk about the success of the PBU and why a centralized approach to audience buying is important. As Publicis embarks on programmatic TV (data informed television) Mr. Penski says that VOD offers significant power and advantage to reach consumers who are shifting their viewing habits.
GABBCON CEO Gabe Greenberg sat with Oleg Korenfeld, EVP Ad Tech & Platforms at MediaVest to talk about Oleg Korenfeld and MediaVest’s approach to audience strategy. MediaVest recently launched their own data optimization team to consult their clients to understand the opportunity that audience based buying represents. Audience is device agnostic, MediaVest has 10 clients that have completely bought into audience strategy.
Gerry D’Angelo Head of Media Europe at Mondelēz International sat with Gabe Greenberg, CEO GABBCON at Cannes Lions 2016 to talk candidly about why the ANA Report findings should not be a surprise to most brands. Although he is approaching a POV from a European standpoint, Gerry points out that advertising agents used to work for media vendors and therefore it should be no surprise that the inherit nature of the business has lead to transparency issues. However, today in a procurement lead business, transparency or the lack thereof will be under the microscope and brands and agencies together will need to create new business models to co-exist.
Ashish Chordia, CEO Alphonso TV joined GABBCON CEO Gabe Greenberg at Cannes Lions 2016 to talk ACR. What is ACR and how can brands and agencies best use it?
Following a panel on programmatic TV and video at Cannes Lions 2016, GABBCON CEO Gabe Greenberg sat with Mike Baker, CEO at DataXu to discuss his comments on the panel as well as how DataXu is approaching addressable and programmatic TV.