Deep Root Analytics (DRA) is an “audience analytics” agency of data scientists, segmentation experts, and database engineers. Founded in 2013, DRA creates “values-based” audiences and web-based targeting tools for paid media campaigns. Our audiences & planning tools have powered more than $600 million in index-based & addressable TV ad buys for brands, advocacy, corporate reputation and political campaigns, in national and in all 210 local media markets.
Read the latest research report, “SPEAKING AMERICAN: Communicating & Advertising in America, 2017.” After a contentious presidential election, learn what these election results tell us about America, and how political professionals, corporate & brand marketers, advertising & public relations professionals can engage and communicate with consumers. Visit http://deeprootanalytics.com/speakingamerican/