Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON’s Gabe Greenberg

Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON’s Gabe Greenberg

Gabe Greenberg, CEO and co-founder of GABBCON (Global Audience-Based Buying Conference and Consultancy), has a varied background,working on both the client side (ADT Dealer and Microsoft) and the sales/marketing sides of the advertising marketplace (The Trade Desk, Delivery Agent, Autobytel, Bigfoot Interactive, Vibrant Media).

But a standard corporate job was not in the cards for Greenberg. “I have had an entrepreneurial spirit since I was quite young, I get it from my father/family,” he confessed. “I have always wanted to help shape the market and be part of something bigger, which led to Tina [Greenberg] and I starting GABBCON. We saw a gap in the market that we seized and we have not looked back.”

Charlene Weisler: What are the challenges to audience-based buying and selling? And how to overcome them?

Gabe Greenberg: Technology is no longer an issue. The politics within different sales organizations — and the potential for some of them to try to set up additional walled gardens due to unwarranted fears about the threat to price — is our biggest obstacle today.

 

Top

Stack Entry

$120

Per Person

  • 1 Free Entrance
  • Regular Seating
  • Custom Swags
  • Free Wifi
[contact-form-7 404 "Not Found"]

Student Pass

$99

Bulk Order

  • 20x Free Entrance
  • 20x Regular Seating
  • Custom Swags
  • Free Wifi
[contact-form-7 404 "Not Found"]

VIP Pass

$199

VIP's only

  • VIP Entrance
  • VIP Seating
  • Custom Swags
  • Free Wifi
[contact-form-7 404 "Not Found"]