Speakers Include:

Join GABBCON February 20, 2018, in New York at Pier 60. #ChangeIsPossible #CreateChangeTogether

Innovation Amidst Rapid Change; Audience Based Buying Meets Cross-Device TV

Join your peers and market leaders to preview the impact of the many media changes that happened in 2017 and what they mean for marketers and agencies in 2018 (Sinclair/Tribune, Verizon/AOL, Disney/Fox, AT&T/Time Warner, etc.)

If you are someone that sells or purchases advertising and relies on storytelling for a living, you owe it to yourself to become a student of the rapdily changing media landscape. The industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio.

Increasingly audience based buying is reshaping media and advertising, as we know it, compelling advertisers and agencies to rethink strategies and publishers to pioneer new strategies for distribution. The changes are evident in media all around us. From Disney and Fox,  AT&T and Time Warner, Verizon and AOL or Sinclair and Tribune, media changes to consolidate audience is happening. You owe it to yourself to become a student of the changing landscape and how it wil impact you in 2018.

The 2018 NY Audience Based Buying Conference will preview the ideas and companies reshaping media, while exploring key topics and key trends including; what to expect from the 2018 upfront, brand safety in an age of automation, Blockchain, creative storytelling as well as real and practical use cases and case studies.

We expect hundreds to gather in NY this year for the 3rd Annual NY Audience Based Buying Conference on 2/20. Last year’s event was sold out so please be sure to register, secure a seat and join leaders from top brands and agencies.

Registration and Breakfast
08:00 - 09:00
In this first session of the day, we will discuss the importance of diversity in media targeting. When will your digital twin be born and how will it live?

Crypto currencies regularly get confused with Blockchain, the technology that underpins the currency. Blockchain technology or protocol represents huge promise for many

Brands are looking for new targeting opportunities, yet TV groups and walled gardens continue to change the rules. How do you target diverse audiences and keep up with the pace of change in targeting

Hear from a cross-section of the advanced TV (demand-side, supply side, publisher and agency) about what’s in store for 2018 and how the industry will change as marke

Lunch
11:45 - 13:00
13:00 - 13:30
As automation and new forms of media consumption habits emerge, join us to explore why the media plan as we know it is dead.

Local TV has long been thought of has hard to plan and execute. In this session we will explore how new platforms, a commitment to change and innovation have reinvigora

The TV marketplace has undergone tremendous change in 2017. How will the M&A, consolidation and new technologies impact 2018 upfront and beyond?

Networking Break
15:00 - 15:30

What is the role of the modern CMO and how do we go from demographics to segmentation to personalization? What implications does this have for how we view customers, ho

The industry has many concerns (rightfully), from fake news, ad fraud, fake accounts to bots; is technological innovation good or bad?

Speakers Include:

Sponsors Include:

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$120

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