Join GABBCON February 20, 2018, in New York at Pier 60. #ChangeIsPossible #CreateChangeTogether
Innovation Amidst Rapid Change; Audience Based Buying Meets Cross-Device TV
Join your peers and market leaders to preview the impact of the many media changes that happened in 2017 and what they mean for marketers and agencies in 2018 (Sinclair/Tribune, Verizon/AOL, Disney/Fox, AT&T/Time Warner, etc.)
If you are someone that sells or purchases advertising and relies on storytelling for a living, you owe it to yourself to become a student of the rapdily changing media landscape. The industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio.
Increasingly audience based buying is reshaping media and advertising, as we know it, compelling advertisers and agencies to rethink strategies and publishers to pioneer new strategies for distribution. The changes are evident in media all around us. From Disney and Fox, AT&T and Time Warner, Verizon and AOL or Sinclair and Tribune, media changes to consolidate audience is happening. You owe it to yourself to become a student of the changing landscape and how it wil impact you in 2018.
The 2018 NY Audience Based Buying Conference will preview the ideas and companies reshaping media, while exploring key topics and key trends including; what to expect from the 2018 upfront, brand safety in an age of automation, Blockchain, creative storytelling as well as real and practical use cases and case studies.
We expect hundreds to gather in NY this year for the 3rd Annual NY Audience Based Buying Conference on 2/20. Last year’s event was sold out so please be sure to register, secure a seat and join leaders from top brands and agencies.