NAB Innovation

If you are someone that sells or purchases advertising and/or relies on storytelling  for a living, it is time to stop talking hype about the death of TV and radio. In an on demand economy where TV and Video are experiencing there highest ratings ever, the industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio. Virtual cable systems, virtual and mixed reality, on demand video and streaming are our future in a world where consumers have come to expect on demand experiences.

You owe it to yourself to become a student of the changing landscape and join leaders from the media, advertising and entertainment communities at the NAB Show Ad Innovation Lab Powered By GABBCON to further explore why TV ratings for some networks are the highest ever and why Radio is thriving in this on demand economy that is forever changing the face of video and audio consumption and advertising.

C-Suite and senior leaders from the brand, agency and broadcast community will all gather at the Wynn Hotel in Las Vegas 4/24-4/25. This is not an event you can afford to miss.

Day one will feature an interactive lab delivering an immersive look into the very best companies in OTT; Programmatic and Audience Buying; Data and AI; Drones and Production; VR and AR; and broadcast, set alongside workshops so you can take current valuable actionable insights and down-the-line innovation and trends back to your office, ensuring you remain ahead of the competition and relevant in the ever changing landscape.

Day two features top thinkers, business leaders and digital strategists drawn from the world’s savviest and most recognized advertising agencies; brands; media companies; charitable entrepreneurs and innovative financiers; award-winning actors, producers and studio executives whose work spans a new Golden Age for broadcast, original cable and OTT series, offering immediate immersion into breakthroughs, best practices and trends propelled by media and advertising with audience-based buying at its core.

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Sponsors  |  Speakers  |  Agenda

If you are someone that sells or purchases advertising and/or relies on storytelling  for a living, it is time to stop talking hype about the death of TV and radio. In an on demand economy where TV and Video are experiencing the highest ratings ever, the industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio. Virtual cable systems, virtual and mixed reality, on demand video and streaming are our future in a world where consumers have come to expect on demand experiences.

You owe it to yourself to become a student of the changing landscape and join leaders from the media, advertising and entertainment communities at the NAB Show Ad Innovation Lab Powered By GABBCON to further explore why TV ratings for some networks are the highest ever and why Radio is thriving in this on demand economy that is forever changing the face of video and audio consumption and advertising.

OMD QuoteC-Suite and senior leaders from the brand, agency and broadcast community will all gather at the Encore Hotel in Las Vegas 4/24-4/25. This is not an event you can afford to miss.

Day one will feature an interactive lab delivering an immersive look into the very best companies in OTT; Programmatic and Audience Buying; Data and AI; Drones and Production; VR and AR; and broadcast, set alongside workshops so you can take current valuable actionable insights and down-the-line innovation and trends back to your office, ensuring you remain ahead of the competition and relevant in the ever changing landscape.

Day two features top thinkers, business leaders and digital strategists drawn from the world’s savviest and most recognized advertising agencies; brands; media companies; charitable entrepreneurs and innovative financiers; award-winning actors, producers and studio executives whose work spans a new Golden Age for broadcast, original cable and OTT series, offering immediate immersion into breakthroughs, best practices and trends propelled by media and advertising with audience-based buying at its core.

Buy Tickets

All paid tickets get you access to the Ad Innovation Lab and Executive Summit* as well as to the NAB Show Exhibit floor at the LVCC and any free content from NAB Show at LVCC.

Sponsors  |  Speakers  |  Agenda

Sponsors Include:

Speakers Include:

15:30 - 16:00
16:00 - 19:00

Join GABBCON partners for the opening reception and advertising innovation lab featuring 30-40 of the most innovative companies curated from the NAB Show Floor and GABB

16:30 - 18:00
  1. Programmatic and Audience-Based Buying
  2. Data and AI
  3. Drones and Creative Production
  4. VR and AR
  5. OTT
Breakfast and Registration
08:00 - 09:00
BIA KelseyFuture Of TVresearchTV Research
AmazonConnected TVFacebookGoogleNetflixOTTTremor VideoTV and Video Viewership

With the rapid rise in OTT consumption, and game-changers such as Amazon’s acquisition of NFL streaming rights, Connected TV is on the precipice of generating signifi

09:45 - 10:20
AIAudience Based BuyingCognitive LearningDataIBMWatson
growth challengespros and cons of innovationunicorns

Seeking talent for brands, agencies and publishers in today’s market is incredibly complex. Candidates must command a business conversation over a martini lunch; but

Many in the TV marketplace have said that programmatic and audience buying will not happen “in their lifetime”. Will we soon be filling cemeteries around the count

The 2016 elections highlighted the ability of data to identify audiences and use data to inform both creative and media. There is an opportunity for agencies and brands

Lunch and Networking
12:15 - 13:15

The leading experts in addressable media have been playing a virtual game of musical chairs at a time when the market is gathering steam and scale for addressable medi

EpsilonLocal Broadcast TVNBCuProgrammatic TV

It’s not only national inventory providers that are experiencing success with audience buying and programmatic media. Hear from experts in the local broadcast communi

Networking Break
14:30 - 15:00
Audience Based BuyingiHeartInnovation in AudioRadioRadio as a reach medium

Audio — across all platforms including broadcast radio, digital, podcasts and live events —  is exploding and making a material shift in its go-to-market approach.

Addressable TVAdvanced TVdataxuDentsu Aegis NetworkIs PTV real

There is ample word count about addressable and programmatic TV that is nothing more than PR stunts. In this fireside chat with an agency leader in addressable and adv

addressable mediaAddressable TVleap mediameasurementtivo
How is index buying, research and new measurement methodology changing the face of TV and Video?
Addressable TVFocus FeaturesProgrammatic TVSawyer Studios

Brands of all sizes are having success with programmatic TV and addressable TV. Studios have a finite window to market a film. Hear how Focus features and Sawyer Studio

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Stack Entry

$120

Per Person

  • 1 Free Entrance
  • Regular Seating
  • Custom Swags
  • Free Wifi




Student Pass

$99

Bulk Order

  • 20x Free Entrance
  • 20x Regular Seating
  • Custom Swags
  • Free Wifi




VIP Pass

$199

VIP's only

  • VIP Entrance
  • VIP Seating
  • Custom Swags
  • Free Wifi