NAB Innovation

If you are someone that sells or purchases advertising and/or relies on storytelling  for a living, it is time to stop talking hype about the death of TV and radio. In an on demand economy where TV and Video are experiencing there highest ratings ever, the industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio. Virtual cable systems, virtual and mixed reality, on demand video and streaming are our future in a world where consumers have come to expect on demand experiences.

You owe it to yourself to become a student of the changing landscape and join leaders from the media, advertising and entertainment communities at the NAB Show Ad Innovation Lab Powered By GABBCON to further explore why TV ratings for some networks are the highest ever and why Radio is thriving in this on demand economy that is forever changing the face of video and audio consumption and advertising.

C-Suite and senior leaders from the brand, agency and broadcast community will all gather at the Wynn Hotel in Las Vegas 4/24-4/25. This is not an event you can afford to miss.

Day one will feature an interactive lab delivering an immersive look into the very best companies in OTT; Programmatic and Audience Buying; Data and AI; Drones and Production; VR and AR; and broadcast, set alongside workshops so you can take current valuable actionable insights and down-the-line innovation and trends back to your office, ensuring you remain ahead of the competition and relevant in the ever changing landscape.

Day two features top thinkers, business leaders and digital strategists drawn from the world’s savviest and most recognized advertising agencies; brands; media companies; charitable entrepreneurs and innovative financiers; award-winning actors, producers and studio executives whose work spans a new Golden Age for broadcast, original cable and OTT series, offering immediate immersion into breakthroughs, best practices and trends propelled by media and advertising with audience-based buying at its core.

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Buy Tickets

Sponsors  |  Speakers  |  Agenda

If you are someone that sells or purchases advertising and/or relies on storytelling  for a living, it is time to stop talking hype about the death of TV and radio. In an on demand economy where TV and Video are experiencing th highest ratings ever, the industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio. Virtual cable systems, virtual and mixed reality, on demand video and streaming are our future in a world where consumers have come to expect on demand experiences.

You owe it to yourself to become a student of the changing landscape and join leaders from the media, advertising and entertainment communities at the NAB Show Ad Innovation Lab Powered By GABBCON to further explore why TV ratings for some networks are the highest ever and why Radio is thriving in this on demand economy that is forever changing the face of video and audio consumption and advertising.

OMD QuoteC-Suite and senior leaders from the brand, agency and broadcast community will all gather at the Encore Hotel in Las Vegas 4/24-4/25. This is not an event you can afford to miss.

Day one will feature an interactive lab delivering an immersive look into the very best companies in OTT; Programmatic and Audience Buying; Data and AI; Drones and Production; VR and AR; and broadcast, set alongside workshops so you can take current valuable actionable insights and down-the-line innovation and trends back to your office, ensuring you remain ahead of the competition and relevant in the ever changing landscape.

Day two features top thinkers, business leaders and digital strategists drawn from the world’s savviest and most recognized advertising agencies; brands; media companies; charitable entrepreneurs and innovative financiers; award-winning actors, producers and studio executives whose work spans a new Golden Age for broadcast, original cable and OTT series, offering immediate immersion into breakthroughs, best practices and trends propelled by media and advertising with audience-based buying at its core.

Buy Tickets

Sponsors  |  Speakers  |  Agenda

Sponsors Include:

Speakers Include:

10:00 - 14:00
This is an invitation only outing for brands and agencies
13:00 - 15:00
This is an invitation only outing for brands and agencies
15:30 - 16:00
16:00 - 19:00

Join GABBCON partners for the opening reception and advertising innovation lab featuring 30-40 of the most innovative companies curated from the NAB Show Floor and GABB

16:30 - 18:00
  1. Programmatic and Audience-Based Buying
  2. Data and AI
  3. Drones and Creative Production
  4. VR and AR
  5. OTT
Breakfast and Registration
08:00 - 09:00
BIA KelseyFuture Of TVresearchTV Research
09:15 - 09:45
GenYGenZMillennialsOTTTremor VideoTV and Video Viewership

The new generation does not watch TV - or do they? Hear how GenZ is approaching TV viewership and OTT platforms. In this never before seen research with a leading brand

09:45 - 10:20
AIAudience Based BuyingDataIBMWatson
growth challengespros and cons of innovationunicorns

Seeking talent for brands, agencies and publishers in today’s market is incredibly complex. Candidates must command a business conversation over a martini lunch; but

Many in the TV marketplace have said that programmatic and audience buying will not happen “in their lifetime”. Will we soon be filling cemeteries around the count

11:45 - 12:15

The election results in 2017 were not merely a fluke. A distorted view of data on one side coupled with new and emerging data practices on the other dealt many surprise

Lunch and Networking
12:15 - 13:15
13:15 - 13:50
Keynote/fireside chat with David Sable, Y&R Chairman and CEO
EpsilonLocal Broadcast TVNBCuProgrammatic TV

It’s not only national inventory providers that are experiencing success with audience buying and programmatic media. Hear from experts in the local broadcast communi

Networking Break
14:30 - 15:00
15:00 - 15:30
Audience Based BuyingAudioiHeartRadio

Radio and audio are making material shifts in the way they go to market and deliver innovation. The media channel is doing extremely well, contrary to the thinking that

15:30 - 16:00
Leaders from the terrestrial and digital radio business face off on where radio or audio is headed.
15:30 - 16:00
dataxuDWAProgrammatic TVsprint

There is ample word count about addressable and programmatic TV that is nothing more than PR stunts. DWA and DataXu will discuss how they continue to find success with

Video/TV Breakout Sessions
Encore Ballroom Main Stage
15:30 - 17:00
Audio/Radio Breakout Sessions
Ballroom 4 - Breakout Room
15:30 - 17:00
influencer marketingomazesocial TV

Celebrity when paired with influence can deliver real impact. Hear how brands, influencers and Web 2.0 platforms are using TV, Video and radio to raise awareness and de

Addressable TVFocus FeaturesProgrammatic TVSawyer Studios

Brands of all sizes are having success with programatic TV and addressable TV. Studios have a finite window to market a film. Hear how Focus features and Sawyer Studios

addressable mediaAddressable TVleap mediameasurementtivo
16:30 - 17:00
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Stack Entry

$120

Per Person

  • 1 Free Entrance
  • Regular Seating
  • Custom Swags
  • Free Wifi




Student Pass

$99

Bulk Order

  • 20x Free Entrance
  • 20x Regular Seating
  • Custom Swags
  • Free Wifi




VIP Pass

$199

VIP's only

  • VIP Entrance
  • VIP Seating
  • Custom Swags
  • Free Wifi