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Join your peers and other leaders in Los Angeles 11/1-11/2/17 to discuss:

“Innovation In The Face Of Programmatic Chaos”

 

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If you are like most brands, agencies and adtech companies, you are probably spending a significant portion of your day trying to implement successful strategies for Audience Based Buying in the wake of chaos. If you are challenged to find scale, success and global solutions, know that you are not alone.

Join GABBCON at our third annual Los Angeles Audience Based Buying Summit and second annual ABBI Awards, November 1-2, 2017 at the new Waldorf Astoria Beverly Hills.

At this year’s Los Angeles Summit, we will discuss the future of Video and audience based buying and how to turn chaos into progress and momentum.

We will explore what topics are keeping CMO’s and marketing leaders from Columbia Sportswear, Walmart, Discovery Networks, Nestlé, Hershey’s, L’Oréal and T-Mobile, as well as agency leaders  from IPG, Omnicom Media Group, Publicis, Merkle and Canvas Worldwide up at night and will attempt to provide solutions through candid interactive discussions.

The ABBI Awards are open for entries! Submit your best work now and stand ready to be judged. The most innovative companies and campaigns will be celebrated at the Rooftop restaurant by John George’s 11/1.

Last year’s event was sold out so please be sure to register early to secure a seat and join leaders from top brands and agencies.

Speakers

Sponsors

Agenda

18:30 - 19:00

Join us for the first :30 of the evening for some extra networking at the JG Rooftop atop the Beverly Hills Waldorf Astoria before the winners are announced and the har

19:00 - 21:30

GABBCON invites you to celebrate the very best in audience based buying at the JG Rooftop atop the Beverly Hills Waldorf Astoria.

D

09:00 - 09:15

GABBCON will kick off the Beverly Hills event with a look at new research that examines connected television viewership, consumer attention, AVOD vs SVOD and more. If y

Ad TaxBlockchainCanvas WorldwideChaosHearts & ScienceMedia CrossingProgrammaticPublicis

In the wake of the ANA's Ad Tax campaign, threats against brand safety and transparency, the market is looking for answers. Is the current programmatic marketplace and

Audience Based BuyingCharlie ChappellHershey'sOTT

Join us fireside for a chat with Hershey’s, Charlie Chappell, to discuss the audience based buying realities he faces day-to-day. We will discuss how Charlie handles

Advanced TVFoxNBCOATHProgramatic TVSpotifytvvideo

As marketers look for brand safe havens to run video, and programmatic platforms look to better optimize audience, what is the right environment for video and how do we

CMOOMDPresidentPublicis
Brett Adamczyk sits with Frank Friedman and Greg Castronuovo to discuss how audience buying is changing the demands by clients and their day to day approach to media.
Addressable TVCadreonDISHOne2One Media

The media landscape is flooded with options for advertisers and consumers alike as new platforms, devices and content rapidly infiltrate the space. Among the changes,

InnovationNestléProduct Marketing

Nestlé Marketing leader Daniela Simpson, sits fireside  to discuss how she has applied the Google sprint innovation process to her team and Nestlé "innovate the way

605Addressable TVSpectrum Reach

The measurement landscape has undergone a lot of change in the past year - from NBC Universal and A&E ensuring that advertisers get the most out of their investment

Networking Break
15:00 - 15:30
AssemblyCanvas WorldwideDataL'OréalNBCTargeting

The concept of big data seems to permeate most media and marketing conversations today, especially those that involve audience planning and buying. As an industry are w

16:15 - 17:00
17:00 - 17:05

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Stack Entry

$120

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  • 1 Free Entrance
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Student Pass

$99

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  • 20x Free Entrance
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VIP Pass

$199

VIP's only

  • VIP Entrance
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