If you are like most brands, agencies and adtech companies, you are probably spending a significant portion of your day trying to implement successful strategies for Audience Based Buying. If you are challenged to find scale, success and global solutions, know that you are not alone.
Join GABBCON at our second annual Los Angeles Audience Based Buying Summit, November 2nd, 2016 at the City Club Los Angeles.
At this year’s Los Angeles Summit, we will openly discuss some of the topics that are keeping CMOs and agency leaders up at night and will attempt to provide solutions through candid interactive discussions. Topics will include the use of VR in broadcast programming, a debate around if programmatic TV is dead or still very much alive, the changing look and feel of the ad-pod, ad-fraud, viewability, “attention as currency,” and many other topics from top brands and agency leaders.
At this year’s Los Angeles event, GABBCON will host the first annual ABBI awards—the only global awards celebrating the very best innovation in audience-based buying, addressable TV, programmatic and data-driven video success.
Last years event was sold out so please be sure to register early to secure a seat and join leaders from top brands and agencies.
Join us in November for our 2017 Los Angeles GABBCON & ABBI Awards Event. Check back for more details.
Starcom's Danny Solarz and Andrew Deming, SVP from Bank of America discuss why the bank has "banked" on addressable TV and how it has helped elevate their brand and mor
Heather Dumford, Vice President from MediaLink and past ConAgra marketing leader and Christy Kazlo host a fireside chat. Topics TBA.