GABBCON Los Angeles 2017

Join your peers and other leaders in Los Angeles 11/1-11/2/17 to discuss:

“Innovation In The Face Of Programmatic Chaos”


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If you are like most brands, agencies and adtech companies, you are probably spending a significant portion of your day trying to implement successful strategies for Audience Based Buying in the wake of chaos. If you are challenged to find scale, success and global solutions, know that you are not alone.

Join GABBCON at our third annual Los Angeles Audience Based Buying Summit and second annual ABBI Awards, November 1-2, 2017 at the new Waldorf Astoria Beverly Hills.

At this year’s Los Angeles Summit, we will discuss the future of Video and audience based buying and how to turn chaos into progress and momentum.

We will explore what topics are keeping CMO’s and marketing leaders from Columbia Sportswear, Walmart, Discovery Networks, Nestlé, Hershey’s, L’Oréal and T-Mobile, as well as agency leaders  from IPG, Omnicom Media Group, Publicis, Merkle and Canvas Worldwide up at night and will attempt to provide solutions through candid interactive discussions.

The ABBI Awards are open for entries! Submit your best work now and stand ready to be judged. The most innovative companies and campaigns will be celebrated at the Rooftop restaurant by John George’s 11/1.

Last year’s event was sold out so please be sure to register early to secure a seat and join leaders from top brands and agencies.




09:00 - 09:05
Ad TaxBlockchainCanvas WorldwideChaosHearts & ScienceMedia CrossingProgrammaticPublicis

In the wake of the ANA's Ad Tax campaign, threats against brand safety and transparency, the market is looking for answers. Is the current programmatic marketplace and

09:50 - 10:20
Audience Based BuyingCharlie ChappellHershey'sOTT

Join us fireside for a chat with Hershey's, Charlie Chappell, to discuss the audience based buying realities he faces day-to-day. We will discuss how Charlie handles th

10:20 - 11:05
InnovationNestléProduct Marketing

Nestlé Marketing leader Daniela Simpson, sits fireside  to discuss how she and her team at Nestlé changed the pace and approach to product innovation for a new Nerds


GABBCON’s Gabe Greenberg sits with Frank Friedman and Greg Castronuovo to discuss how audience buying is changing the demands by clients and their day to day approach

What Can Marketers Expect From Video in 2018?
13:35 - 14:05
measurementtivoTV Data
Canvas WorldwideDataL'OréalMedia AssemblyTargeting
Networking Break
15:05 - 15:35
16:15 - 17:00
CMOColumbia Sportsweartvvideo
17:00 - 02:44

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