More and more media is planned, bought and optimized on audience and this is why we have created the ABBI Awards (Audience Based Buying Innovation Awards).

The ABBI’s celebrate the very best in audience based buying. From ad-tech companies that have created the very best technologies to the campaigns that are executed by leading brands and agencies through to the media leaders who ideate to make them happen, the 2018 ABBI Awards will celebrate the truly best of the best.

AND THE 2018 WINNERS ARE:

Download the Winners PDF: 2018 ABBI Award Winners

Gold Agency of The Year

Cadreon and IPG Mediabrands


Gold Campaign of The Year

605 and Walmart


Gold Best Use of Technology

OMD Hong Kong and McDonald’s – McDelivery


Gold Best Launch Campaign

Camry vs Accord and RPA


Gold Best Multi-Screen Campaign

Ocean Media and Overstock 


Gold Agency Holding Company Executive of The Year

Sean Reardon, CEO Zenith, Moxie and MRY


Gold Independent Agency Executive of The Year

Paul Woolmington, CEO Canvas Worldwide 


Gold CMO of The Year

Jeff Brooks, Casper


Gold OTT Platform of The Year

Hulu


Silver OTT Platform of The Year

Roku


Bronze OTT Platform of The Year

Premion


Gold Most Effective Use of Video

Clinch and Despegar


Gold Audience Based Buying Platform of The Year

One2One Addressable and Cadent 


Silver Audience Based Buying Platform of The Year

Premion


Gold Addressable TV Campaign of The Year

605 and Ube

Silver Addressable TV Campaign of The Year

Cadent and Sephora


Gold Addressable TV Agency of The Year

Cadreon


Gold Audience Based Buying Agency of The Year

Cadreon


Gold Best Branded Content in Digital Channels

PHD Taiwan and Skoda


Gold Best Local Execution 

Bloom and Simpli.fi


Gold Most Innovative Use of Blockchain and/or Cryptography 

MadHive and MAD Network


Gold Most Innovative Use of Audience Based Buying Technology

Cadent and Sephora


Gold Most Innovative Use of Data and Insights

605 and Walmart


Silver Most Innovative Use of Data and Insights

Cadreon and Sony Pictures Studio/Jumanji


Bronze Most Innovative Use of Data and Insights

Cadent and Claritin