Congrats to our 2016 Winners!

GABBCON’s Audience Based Buying Innovation (ABBI) awards celebrate the very best and most innovative companies in audience-based buying. GABBCON ’s approach to the ABBI awards was unique. While the entry process was fairly customary (companies could submit an award or entry or be nominated by peers), we leveraged the advertising and media buying audience to select our winners. GABBCON sent surveys to over 8,000 advertisers, agency staff, publishers and AdTech companies asking them to judge entrants. “What better way to judge winners then to leverage audience to judge audience based innovation awards.”, said Gabe Greenberg.  “I also think the win is far more meaningful when you take into account that thousands voted and selected the winners.”

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Hulu won the Gold ABBI for “Best Use Of Virtual Reality”
Mike Margolin won the Gold ABBI for “Media Agency Executive Of The Year”
Scott Hagedorn won the Gold ABBI for “Holding Company Executive Of The Year”
Omnicom Media Group Taiwan & Axe won the Gold ABBI for “Best Use Of Data In a Cross-Device Campaign”
Omnicom Media Group & Wyeth Hong Kong won the Silver ABBI for “Best Use Of Data In a Cross-Device Campaign”
4C and Turner won the Gold ABBI for “Best Use Of Audience Data In a TV Campaign”
Turner, Starcom MediaVest Group & Kellogg’s won the Silver ABBI for “Best Use Of Audience Data In a TV Campaign”
Starcom MediaVest Group and TD Ameritrade won the Gold ABBI for “Addressable TV Campaign Of The Year”
GM won the Gold ABBI for “Addressable TV Brand Of The Year”
Samsung won the Silver ABBI for “Addressable TV Brand Of The Year”
Fiat/Chrysler won the Bronze ABBI for “Addressable TV Brand Of The Year”
DISH won the Gold ABBI for “”Addressable TV Platform Of The Year”
DataXu won the Gold ABBI for “Global DSP Of The Year”
The Trade Desk won the Silver ABBI for “Global DSP Of The Year”
RocketFuel won the Bronze ABBI for “Global DSP Of The Year”
MODI Media won the Gold ABBI for “Addressable TV Agency Of The Year”
Starcom MediaVest Group won the Silver ABBI for “Addressable TV Agency Of The Year”
Hearts & Science won the Gold ABBI for “Programmatic Agency Of The Year”
Cadreon won the Silver ABBI for “Programmatic Agency Of The Year”
Empower Media won the Bronze ABBI for “Programmatic Agency Of The Year”

Joel Melby won the Gold ABBI for “Lead Contributor To GABBCON Standards”